Written by Everett Bogue | Follow me on Twitter.
People keep on bringing up Infinite Jest when they talk about my work, which kind of scares me.
This probably has to do with flying too close to the sun, but whatever. Someone has to do it, or else all of you will keep sitting in front of your TVs wasting away.
Anyway, enough about that. I’m going to make this post short and sweet.
–
A few years ago, when I was living in a loft with ten people, one of my roommates moved out and left a lot of crap behind.
A few days later they found him dead on the roof of a New York City bar. He’d overdosed on some sort of drug he shouldn’t have been doing.
For the next few years, his crap sat around in boxes in our a workshop — a frustrating reminder of a person that no longer existed.
Every time we thought about getting rid of it, someone would say “but maybe someone wants it.” And they’d make a half-hearted attempt to contact someone who maybe cared about this guy’s crap.
No one cared.
They still don’t. The crap is probably still sitting in boxes inside The Schoolhouse waiting for someone who will never come to pick it up.
To make it worse, I didn’t even really like the guy that much.
–
I guess this blog just came about because I realized that the only way people would remember me was if I changed the world.
This blog isn’t about living and working from anywhere. It’s about remembering why the frak you’re on this planet every single day.
What are you doing? Nothing? How can you stand that?
You’re here to try to change the world, if you don’t no one will remember you when you’re gone.
–
A few weeks ago my girlfriend and I broke up.
It isn’t easy having a location independent boyfriend.
Sticking around while someone continues to try to change the world day after day after day gets old after awhile. We were headed in different directions.
Wendy couldn’t stay in Neverland forever.
–
I’ve decided that working 2 hours a day is overrated.
Yes, it was fun figuring out how to do it, but eventually you realize that the other 22 hours in a day could be dedicated to changing the world. So, why not start doing that instead?
I’ll be launching something in the next few weeks that will change the worlds of a few people who want to work less and change more. I’ll give you a shout, and you’ll have an opportunity to join.
–
I’ve decided to enroll in Yoga teacher training here in San Francisco. I’ve been practicing Yoga for over three years at a place called Yoga to the People, and I now is the time to deepen that practice.
So I’ll be staying in San Francisco at least until the end of the year, practicing.
I’ve been going to Yoga almost every day. It keeps me balanced. It keeps me healthy. It keeps me from ending up on a roof.
Yoga is the single most important element in my life.
And I want to help bring that decisive element into the lives of others.
That’s why I keep tweeting “come to Yoga with me, it’s for everyone.”
Because it is for everyone, the mantra of Yoga to the People exemplifies this.
I’ve been there while a fat lady did Yoga next to Drew Barrymore and Mary Kate Olson, and they were equals.
The yoga practice brought them closer together.
Yoga might even save the world, because…
Everyone’s in everyone.
If you want to join me, you’re welcome to. I go almost every day a 4pm. I almost always give a shout on Twitter or Facebook when I’m going.
–
The real point of everything is this:
No one is going to remember you because of the junk you bought. They might even keep it in boxes for infinite years while they debate whether anyone cares (they don’t.)
What they’ll remember is the work that you did to try and change the world.
Most people don’t realize that we started with the destruction of the planet, and every day thus forth has been dedicated to fighting to reclaim what we’ve lost.
As some of you know, Starbuck led Lee to Earth, then she disappeared. Despite that, no one will forget her, ever.
–
My point is this:
If you’re not waking up every single day and trying to be a leader…
If you’re not waking up every single day and trying to make work that matters…
If you’re not waking up every single day and trying to start a dance party…
…no one is going to care.
That’s just one more day wasted in front of the TV or driving your stupid people wheel pod.
You can do better than that.
Written by Everett Bogue | Follow me on Twitter.
This is an important post, probably one of the most important that’s ever been written on this blog.
I’ve decided to share with you the secret of success.
I’m sharing this secret with you, because I just realized it myself.
There’s been a lot of changes in my life over the last two weeks, and I wanted to share them with you as well. I’m really in the process of redefining everything about what it is to be me, and rather quickly at that.
I was going to include what’s going on with my life in this post, but then this post ended up being way longer than I thought, so I’ve decided to split it up into two posts. Don’t miss the 2nd part, sign up for free updates via EMAIL or in your RSS reader (such as google reader). Also, I say a lot of things that I don’t say here on Twitter, but you already knew that, didn’t you?
Alright, so what is ‘the secret’?
I’ll make this as short as possible, so you can print it off and paste it right above your LCD screen on your laptop. So you don’t forget it when you’re globe trotting through the world with other people who have mastered the secret like the case-studies I will list below.
You need to lead a lifestyle that you want people to live.
This secret came to me recently when I was meeting with a soon-to-be minimalist business success story Jonathan Wondrusch of Grokkery and the upcoming site By Bloggers where he’s partnering with Sam Spurlin to teach people how to design successful businesses.
Jonathan and I met for a coffee at Ritual Coffee in San Francisco’s Mission District (where I’m also writing this post), and we were discussing how to make his new partnership with Sam Spurlin grow until he doesn’t have to work more than 2 hours per day.
And the secret came spilling out:
You need to lead a lifestyle that you want people to live.
So lead a cool lifestyle, and describe it on your blog.
This is the only reason why my blog has grown to nearly 6,000 subscribers and 70,000 readers in only 11 months since launch. This is why I make a full time nearly passive income from this blog. It’s because I stood up and said “I want you to live the freedom lifestyle that I’m living, and I’ll teach you how.”
I even say it in the sidebar –> right over there if you’re reading this on my blog. Look over there right now. “I will teach you live and work from anywhere.”
[Please also note, that it is next to a picture of my face. The picture of my face was taken as I was living and working from anywhere. So important, and so many of you aren't doing this. It makes me angry when I see a blog that isn't doing this. Put a picture of your face on the site!]
This is why so many minimalist blogs that focus on the details of clearing table tops and renting dumpsters don’t take off. Why? Because we all know how to burn all of our stuff if we wanted to.
It takes someone who actually burned all of his stuff to lead you to that place.
Now, you’re probably saying ‘how many minimalist bloggers can there be?’ Well, here’s the thing, this approach applies to every thing you want to do on this planet.
As these case studies will emphasize:
Secret of success case study #1: Tyler Tervooren.
You probably don’t remember Tyler’s blog before this one, because it sucked (sorry Tyler, but it’s true and you knew it, so that’s why you started a new one.) The reason that it didn’t work is because Tyler wasn’t describing a lifestyle that he wanted people to live.
A few months ago (it might even be less than that) Tyler relaunched his blog as ‘Advanced Riskology‘ with the explicit purpose of teaching people to take risks, overcome their fears.
How did Tyler become this self-professed Professor of Riskology? He started climbing mountains, one mountain at a time. He takes risks with his money, like trading in $15,000 in credit for some sort of government approved coin that he then deposits in the bank for in order to earn thousands of airline miles.
The new and improved climbing mountain, risk-taking Tyler’s blog is now super successful. He has literally thousands of subscribers and has been mentioned all over the media in a very short time.
Why? Because he describes a lifestyle that he wants you to live.
Secret of success case study #2: Mikko Kemppe
Here’s a good example of someone who’s about to do this in a very real way: Mikko Kemppe. I know Mikko because occasionally when I tweet that I’m going to Yoga to the People in SF, he shows up and we have enlightening conversations about lifestyle design and building a freedom lifestyle.
There’s nothing cool about that, so many people have conversations about lifestyle design. Here’s what makes Mikko different from say a dude sitting in his apartment watching TV discussing lifestyle design with his boring wife.
Mikko lives in an RV in San Francisco, he’s a tango instructor and dating advice expert. He lives in an RV because that’s the idea of ultimate freedom for him. Now, living in an RV isn’t something that everyone will do. But it is a dream that EVERYONE has at some point in their life.
The reason Mikko is going to become so damn popular in a short time is because he’s actually living the lifestyle he designed. He’s rocking out the RV in San Francisco and dating hot girls who tango. This is the lifestyle he describes, because he lives it. This is why he’ll be such a success.
Again: lead the lifestyle you want to live.
Secret of success case study #3: Corbett Barr.
When I first met Corbett a few days after I got to San Francisco, he was a little frustrated with both of his blogs (Think Traffic and Free Pursuits). He knew how to grow them, but he wasn’t making heaps of cash off them either.
He was just getting by, going through the motions of what Problogger and other blogs that think they know how to teach you how to make a successful blog, but actually don’t, tend to tell you. You know what I’m talking about ‘guest post on other people’s blogs’ ‘comment on a-list bloggers blogs’ etc, that garbage that doesn’t actually work.
And then I shared with him the secret to success (or he realized it himself, I can’t remember we had too many beers.)
I said, DUDE. Here’s the problem with your blogs: in real life you’re a really damn cool person, but it doesn’t come across on your blog. You go on long sailing runs up to Vancouver on expensive sailing vessels. You’re rocking out in the mission district. You drink beer. You live in Mexico for half the year. You don’t have a job. Etc. Etc. there too many awesome things to mention about Corbett’s lifestyle.
All he needed to do was describe the lifestyle he was already living on his blog, and his revenue would go through the roof.
So you know what he did? He wrote this brilliant post about the real Corbett. He came out to the world as being a really cool person who actually does things with his life.
And what do you know? The next month he launches Affiliate Marketing for Beginners and does a 11k launch. All because he described the lifestyle that he was ALREADY LIVING. Then he went sailing for a few weeks, because doing great work must lead to living your life.
The real secret to minimalist freedom success (or really any success) is that you need to lead the lifestyle that you want people to live.
Does that make sense yet? I hope it does, because now I’m going to move on to the hard part.
You actually have to live a lifestyle that you want people to live in order to do this.
No one would care about Peter Pan if he was just another lost boy. He had to teach Wendy how to fly. Then we remembered that he existed.
This is the hard part, and what most people aren’t doing. You see, you can’t really create an all star lifestyle design blog if you’re sitting in your kitchen eating chicken nuggets and drinking a milkshake that you just bought when you were driving your Hummer three blocks to Burger King and sideswiping bicyclists while destroying the planet.
It just doesn’t work that way.
No one wants to read a blog about eating chicken nuggets. That’s just lame.
So, the only answer to this problem is that you need to stop being lame and start living an unconventional life. The easiest way to do this, and the one that I’ve described in both of my books and on this blog for the last 11 months, is to destroy all of your crap and quit your day job.
Obviously there are other ways to live, but this is the lifestyle that I describe, and that I want you to live.
But your freedom doesn’t need to be restricted to the way that I live. You can go about it in any number of ways. There are any number of leaders that you can follow who will teach you how to live in other ways. This is just the way that I describe.
The reality of the secret of success.
The thing is, most of you won’t do what I’ve just told you. Instead, you’ll continue to eat chicken nuggets. You’ll keep driving to work every day and doing as you’re told.
You won’t stand up and be a leader, because you’re asleep at the wheel eating chicken nuggets.
But some of you will. Like the case-studies I mentioned above, you will show people the lifestyle that you want them to live.
Here are few other examples of things I’m really into that do this:
I used to be really into two bands when I was a teenager. The first was Smashing Pumpkins, and the second was a power-emo-pop band called Kill Hannah.
Both of these bands were so successful for the very reason that I mentioned above. They showed you the way that they wanted you to live. They both had this ‘it’s raining all the time I’m a man who feels and sings like a girl’ lifestyle that I was incredibly attracted too as a teenager.
Yes, I even used to sing like a girl. Deal with it.
They describe the Peter Pan lifestyle. I won’t grow up, so frak you (Battlestar Galactica is another great example of harnessing this power.) I’m going to do exactly what society doesn’t want me to do. I will put on eye-liner and I will get on stage, and I will have thousands of teenage girls come to my show and jump up and down and want to meet me after the show.
Everyone wants to live this way, but hardly anyone actually does.
Both of these bands had an image that coincided with a message that described the lifestyle that they wanted you to live. You wanted to be Billy Corgan and Mat Divine, that’s why you bought the albums and went to every single show when they were in town.
Now, obviously Billy did this way better than Mat did. Everyone has heard of The Smashing Pumpkins but only a couple hundred thousand teenagers who grew up in Chicago in the ’90s know about Kill Hannah. But the fact that they weren’t ever a national sensation didn’t matter, because a couple hundred thousand teenagers are plenty to support a band where the lead singer sings like a girl.
If you’re older and don’t know these bands, another great example of this is David Bowie. I’d actually argue that Kill Hannah and even Lady Gaga are so successful because they just replicated exactly how David Bowie looked and acted. I’d argue that I’m so successful because I copy what David Bowie looked like.
Lead the lifestyle that you want people to live. Then describe it.
In order to do that, you need to live a lifestyle that people want to live. Not just eat pizza all day and wish you did.
And there you have it. The secret to success. Now you can all go and be successful. There’s no need to thank me.
The dangers of this reality.
Now that I told you the secret of success, I want you to realize that it doesn’t come without dangers. Here are the two most important.
1. You have to actually live an interesting life for it to work.
Would anyone subscribe to Exile Lifestyle if it was about staying home in Kansas, getting married, dropping zero-down on a house you can’t afford and popping out two little critters? No.
(if you’ve already done the aforementioned thing, there’s a huge market for describing the lifestyle where you’ve got two kids and figured out how to still be awesome. This is why Joshua Becker is so successful.)
You need actually pursue an interesting life for people to pay attention to the life you describe. If you’re boring, you fail at success. It’s not hard to be interesting, just stop watching TV and get out into the world once in awhile. Don’t be afraid to live it up.
This is also the exact reason why your blog stopped being popular when you went back to Kansas after that around the world plane ticket ran out. The Wizard of Oz wouldn’t be such a hit if Dorothy hadn’t run into that tornado. No one cares what happened to Dorothy after she left Oz.
The solution to this problem is to never leave the bridge of the Enterprise. To never leave Never Never Land.
Or, like Kurt Cobain, die before you do.
2. A lot of people will hate you because they can’t live the way you do.
Living a lifestyle that blows people’s minds isn’t for everyone. Not everyone has the ability to set up a minimalist business in order to work 2-hours a day. Not everyone can live with less stuff. To be quiet honest, most people are pretty damn boring.
If you live in a way that’s courageous, if you really do want to change the world, people will hate you.
Part of living an extraordinary life is learning to ignore people who want to tear down what you’ve built. For every love letter I get, I get a hate letter as well. Love letters get a reply, haters get marked as spam so I never have to hear from them again.
Haters really hate it when you mark them as spam by the way, but you can’t change a troll. You have to focus your super powers on good people who want to live a better life.
So, in conclusion.
In order to be successful, you need to live a meaningful life.
You can’t just expect to sit around eating potato chips and also expect people to pay you to live a meaningful life. If you do, you’re delusional.
The solution to all of this is for you to stand up and live in a way that matters. I don’t care what way that is. I just think that it’s easier to live in a way that’s forever in pursuit of the important if you embrace a minimalist lifestyle. That way you don’t ever have to settle for less than the best, because you’re not subjected to the laws of consumerism.
If you want to learn how to live the life that I lead, I wrote this book called The Art of Being Minimalist that tells you how. Abandoning consumerism is so much easier when you know how to do it. Live on less in order to find freedom.
–
A lot has changed in my life over the last few weeks, and I want to share it with you. I’ll be posting another post later this week will the full details. Don’t miss out, sign up for free updates via EMAIL or RSS.
And don’t forget to share this article. Imagine if everyone knew this? We could maybe actually save the world. That’d be pretty cool.
Written by Everett Bogue | Follow me on Twitter.
The hardest day in the world is the one when you realize that you’re a leader.
When you stand up in front of a group of people (or tweet, because that works better) and say something that matters.
Like: You need to stop buying stupid crap that doesn’t matter.
You need to say things that matter.
You need to stop checking your email 456,432 times a day.
Etc, your own message will vary.
The reality of the situation is that the day you realize you’re a leader is every day after that first day. When you wake up in the morning and realize you can change the world in a small way. That’s freakin’ overwhelming. Sometimes it makes me want to just wake up and pour a gin and tonic and just not do anything all day.
But that’s what everyone does, except you.
Everyone wakes up, realizes they have the capability to be an extraordinary and unconventional individual, and then they go back to sleep and forget. Every single day.
Only a few people, like Danielle Laporte, Jeffrey F. Tang, Chris Guillebeau, etc. Wake up every day and realize their soul mission (yes, soul) in life is to inspire people to be leaders. To speak the truth that matters. To make this world a better place. Because if you don’t, who will?
Right now I’m struggling with the reality of the situation that the business that I started with a sheer act of FAITH will with some miracle of whatever break $100,000 before it’s one year old.
Yes, breaking 6-figures telling people to stop buying crap (or how to sell your crap, like Man Vs Debt) is a lot scarier than working at Starbucks for the rest of your life. But someone has to do it, and it might as well be you too.
So, I challenge you. When you wake up tomorrow, step up and start creating a movement.
I wrote about creating movements before, and then slowly that work fell by the wayside. Creating a movement is NOT a rest stop on the freeway. It is the sole reason that we are on this planet.
So, I challenge you. When you wake up tomorrow, step up and start being a leader.
Read a book that will make you think about your potential.
Take a yoga practice.
Go live on a boat, Julien.
Say one thing that matters. One thing isn’t too hard, right?
Destroy your TV and leave your house and never go back, because this is life. We’re living it, and every fraking second we’re dying it too.
The only thing that you can do is to fundamentally change the way that other people are living.
One idea can change the planet. I know this. I feel this. You feel it too.
This message is meant to wake you up, so you never go to sleep again. I realize that most of you probably will. That’s okay too. But you’ve heard this music before, and you remember that one time when you were five and you stood up on that stage and said something that people frowned at you for. And then you learned that you should never say things that challenge people again.
You are not the next X years after that moment. You are now. You are able to change everything with one idea, one thought, one moment when you choose to stand up and make a difference in the reality of the entire human race.
Yes, that’s hard. Yes it’s the hardest thing you will ever do.
But if you don’t do it, who will?
–
Chris Guillebeau’s book The Art of Non-Conformity came out today, it’s only like $8 on Amazon and comes in real book form. You might remember me recommending his Empire Builder Kit, and The Unconventional Guide to Working for Yourself before.
Yes, once you read it you can never go back. But does that matter? No. Because going back is for everyone else. Not you. Not this time.
–
This isn’t the TV, not everyone sits in front of it all day. The only way this message reaches other people is if you share it. Facebook and Twitter are a good place to start, but there are a million and one ways. Print it out and post it on a wall if you have to.
And Why You Can’t Connect with Everyone
Written by Everett Bogue | Follow me on Twitter.
You can’t reach everyone in the world.
Why? Because a lot of people are so incredibly different from you.
Some people really like fancy sports cars (I wish my superpower was the ability to stop all car traffic for a 1-mile radius around my current location,) other people really want to destroy the environment (I really wish we could save it.) still other people like going to garage sales and buying tons of junk they’ll never use to fill up their house (well, duh, I don’t do advocate this.)
The specifics of what I’m trying to say don’t really matter, the reality is that if you say anything at all that has any consequence, someone will have the opposite view of what you’re trying to say.
How to be uncontroversial.
So 80% of the people who are creators (especially on blogs) solve this problem by never saying anything specific. They don’t want to offend anyone, so they try to be safe and not say anything that matters.
They dumb down their writing until you could buy it off of a grocery store magazine rack.
The problem is that if you stop saying anything important, you end up saying nothing much at all.
Then no one cares.
The real reason why I turned off blog comments.
Recently I made the controversial decision to turn commenting off on this blog.
I listed seven reasons why you should invest your time instead of commenting on my blog, and the first reason was “write about what I said on your blog.”
So a whole bunch of people wrote on their blogs about how I was stomping on their freedom of speech by turning off comments on my blog.
The funny thing is, these people followed my advice that I listed in that original article. They proved that there was something better they could be doing than commenting on my blog.
Also, when they wrote about what I said on their blog, I actually had time to read what these people said.
Why? Because instead of reading dozens of comments a day, I only have to read the blog posts that pop-up on my google alert for my name.
(To be fair, around an equal number of people wrote about how awesome it was that I turned off my blog comments, and are considering doing it themselves once they have an overwhelmingly large following.)
Turning comments off isn’t a new blogging strategy.
What I’m saying here isn’t anything new, people have been turning off comments on their blog and upsetting a small fraction of their readers since the beginning of time.
I’m sure when Seth turned off his comments there was an earthquake somewhere simultaneously.
The truth is that any conclusion that you come to has the potential to make any person unhappy. If you stop saying anything important because you’re afraid someone will be mad, then you’ll never connect with the people who truly support you.
How to find your true fans.
My number one mission since my blog rocketed into the global spotlight has been to slowly close down the ways that people interact me until I have time to really contribute value to a small group of my true fans.
I’m under no illusion that all 70,000+ readers of this blog actually like what I’m saying. In truth, 70% of these people bounce after the first minute of reading.
Others send me emails telling me to stop writing what I’m writing because I’m contesting their ideas about consumption.
“I just want to go to Walmart, spend my money and not have anyone question that what I’m doing is wrong.”
This is the way it is for most blogs. Most people are just wandering around hoping they’ll find something to read that will make them feel good.
“Why isn’t your blog about Lady Gaga or Lindsay Lohan?”
Do you think Coca Cola likes what I’m saying on this blog? If you drink a coke once a day and drive to work, chances are you don’t like what I’m saying either.
But somewhere in the soup of readers that the Internet brings there are people who resonate with what I’m saying here.
- The people who actually live with less than 100 things
- The ones who are striving for a location independent lifestyle
- The people who want to stop consuming and find freedom.
Maybe these people aren’t you, but they could be you. I’m just laying a foundation for what is possible.
Three strategies that I use to find and identify my 1000 true fans.
1. Interview people who you admire.
The #1 reason that my blog has grown so fast is because I’ve systematically interviewed everyone who I admire. Interviews are the #1 way to make powerful people aware of your existence. Most people have time to do an interview, because it contributes value to both the interviewee and the interviewer.
If you want to interview me, just drop interview questions into my email box, or connect with me on Twitter. I’d love to talk to you.
Also, if you’re someone who used to really like commenting, an interview is a much better way to focus your energy. You’re welcome to ask tough questions. You could even ask me one tough question.
2. Write about work that changes the way you think about reality.
When I see something that really changes my thinking, I write about it here. This is why I’ve been able to recently connect so well with Gwen Bell recently. I wrote about the fact that she checks email once per day, and about her digital sabbatical — thus sending her blog noticeable amounts of traffic. The next thing you know we’re tweeting free business consulting advice at each other. Awesome!
When you spread the work of others, they will do the same for your work.
3. Write un-apologetically about what you actually believe.
I have opinions about things that matter. They may not really gel with your ideas about reality, but that’s okay. This blog isn’t for everyone — as we saw above, it isn’t for most people. I understand that only a select few are on their way to creating fully automated minimalist businesses.
I understand that only a few remarkable individuals are actually living with less than 100 things.
If you want to write a blog that people pay attention to, you need to say some things that will offend a certain group of people. You can’t make everyone happy, that’s okay. Say what you believe.
You’re still totally welcome to read if you aren’t doing these things, I’m just saying what is true. Not everyone is up for this challenge, mostly because they have more important things in their lives to worry about.
However, a select few people are changing the world. I’m so proud to among a group of people who laying the foundation for the shape of things to come.
Will you join me?
Write about the people that matter. Interview the people that matter. Say things that matter.
This is how you make a difference.
–
Speaking of Interviews, I have one coming up with Vagabonding author Rolf Potts next week. Want to find out how to travel around the world without any luggage? Don’t miss out! Sign up for free updates via RSS, email or follow me on Twitter.
I don’t really need to say much about Tammy Strobel, because I’m sure you all already know her.

Tammy runs the super-popular small living blog Rowdy Kittens. She was recently featured in not just The New York Times, but also MSNBC.com, Yahoo Finance, and a bunch of other places. Why? Because she’s one of the pioneers of the minimalist movement that is changing the foundations of our society.
Tammy just released an amazing digital work: Smalltopia: A Practical Guide to Working for Yourself.
I was lucky enough to still be able to interview her after all of her recent media coverage.
I’ve read the e-book from start to finish, and it is one of the more remarkable guides to self-employment that I’ve read this year. I’m not going to say anymore, and let the interview with Tammy do the talking. I even contributed a small bit on my own experience creating a minimalist business.
On to the interview! We spoke about developing multiple streams of income, quitting your day job, and how simplicity is the ultimate freedom:
Everett: For our readers who haven’t been following your exploits religiously on your blog, Rowdykittens, can you briefly describe what a Smalltopia is?
Tammy: Smalltopia is a practical guide to working for yourself. The guide reviews tips, tools, and strategies that will help folks leave a traditional 9-5 job and create personal freedom through a very small business. The guide is broken up into three sections: Smalltopia Philosophy, Smalltopia Essentials, and Smalltopia Case Studies.
The part I’m most excited about is the case study section. It features stories from more than a dozen folks that run the gamut of experience. From those who are just getting ready to break up with their day job, to crazy successful small business owners. The list of rockstar contributors include: Leo Babauta, Chris Guillebeau, Jessica Reeder, Chris O’Byrne, Russ Roca, Laura Crawford, Karol Gajda, Chloe Adeline, Victoria Vargas, Karen Yaeger, Jules Clancy, Heather Levin, Matt Cheuvront, Tyler Tervooren, and the one and only Everett Bogue!
Everett: Imagine I’m the average reader of Far Beyond The Stars, why would I want to create a Smalltopia?
Tammy: You said in a recent blog post that Far Beyond the Stars is about one very specific thing, freedom. Creating your own Smalltopia will give you the structure to live life on your own terms and the freedom to pursue your dreams.
Everett: You recently quit your job in order to build your own very small business. Why did you decide that working for other people wasn’t what you were into?
Tammy: During the past ten years, I spent time working in the investment management industry and then transitioned into the social service sector. I learned a lot in both of these fields, but working for someone else wasn’t fulfilling.
I love working with others, but I disliked the rigid routines and unequal ranking of people in traditional office environments. And spending over 40 hours a week trapped indoors was starting to make me feel crazy. I wanted the freedom to be able to work on projects that made me happy, and more importantly, I wanted the freedom to choose when, where, and with whom I wanted to work with.
Everett: In Smalltopia you talk about the importance of diversifying your “moolah”. Most people have all of their income coming from one source, which obviously means if you lose that job you’re sunk. How important is it to have multiple streams of income?
Tammy: I believe having multiple streams of income is essential to financial security. For example, my income streams currently come from freelance writing projects, books sales, consulting, and some web design work. For instance, if my book sales decrease one month, I can easily take on more freelance writing projects and adapt accordingly.
Like you said, if you’re laid off from a “traditional job” you’re stuck with no income stream. So in reality, I don’t think traditional jobs are very safe. It’s a myth that many of us (including myself) buy into. The generation of folks working for one company and building a pension is fading away. The collapse of Enron and recent bankruptcy of many financial management corporations demonstrate the illusion of “stable” income. Everything changes with time so it’s better to build a diverse and dynamic income model.
Everett: How has living a small lifestyle allowed you to focus on creating multiple income sources?
Tammy: Living a small lifestyle has reduced my expenses tremendously. I can afford to gamble on “risky” opportunities to develop more markets for my work. Now that I’m not shopping so much or constantly worrying about maintaining my stuff, I have the time and energy to focus on a variety of projects.
Everett: How has living a minimalist life contributed towards building your successful Smalltopia?

Tammy: Minimalism allows me the freedom and focus to pursue projects I’m passionate about which makes a huge difference in the quality of work I’m producing. Being happy and motivated comes through in my work and has contributed to a greater success in my business
In addition, I have the time to build relationships with people. And that is critically important to creating a resilient business.
Everett: What is one action that our readers can take towards moving towards building a Smalltopia of their own?
Tammy: Well you only asked for one action, but I’m going to give our readers two tips.
First, get your finances together and pay of any outstanding debts. This is essential because it will give you a lot of freedom and flexibility in the long run. Make sure you prioritize paying off your debt by setting aside part of each paycheck. Little by little your debt will decrease and you’ll have more freedom to do what you love.
Second, start a blog. Blogging is an incredible way to connect with like minded individuals, the perfect place to test business ideas, and build a fan base. For instance, all of my freelance writing contracts and books sales have occurred because RowdyKittens. Without a home base on the Internet, building a small small business can be difficult.
–
You can check out Tammy Strobel’s new e-book Smalltopia: A Practical Guide to Working for Yourself here.